It is true that most vendors - television, radio, print, etc. can offer a certain amount of design and client service. Many vendors are very good as this type of customer service. However, because you are working with several individuals who each may have a different idea of the best strategies to market your company, you run the risk of promoting an inconsistent message. And, frankly, they don't care about the other media vendors you're using.

At GM Anderson, we coordinate each vendor we use on your behalf and spend time ensuring that every advertisement, press release, and television spot looks part of the same story or family.

In addition, when a vendor sees us coming, they understand that we know how their business works, allowing us to leverage existing relationships and negotiate the best possible price. This pricing is usually not available to the public and is based on the total business we give a vendor agency wide. In other words, your company benefits from others buying advertising through us. In many cases, this includes "freebies" like radio remotes, special events and web promotion.