Some twenty years ago, Pat pitched his advertising career in the financial industry and founded GM Anderson on the premise that great advertising should be more than just pretty pictures and fancy words – it should be about empathy for the consumer, well-thought-out strategy and service to the client. With a basement office and a desk made from an old door, Pat assembled a team of exceptional talent and even greater clients who were willing to give a young agency a try. Under his guidance, the agency has since grown dramatically, yet his dedication to doing more than expected is still an integral part of GM Anderson today.