June 28, 2007
SPRINGFIELD, ILLINOIS…. G. M. Anderson has been chosen as the
agency of record to develop and launch a brand identity and awareness campaign
for the Illinois Society of Association Executives’ new executive education
program. The Illinois Society of Association Executives (ISAE), known as the
“association of associations”, serves as the primary professional
development resource for Association Executives statewide.
“We are a natural fit with the ISAE,” said Patrick Anderson, President and Creative Director of G. M. Anderson. “G.M. Anderson has years of experience both managing and promoting associations, and we are excited to have the opportunity to contribute to such a valuable education program right here in Springfield.”
A statewide association known for its high professional standards and tracking current and expected trends, the ISAE serves the needs of over 500 association members through its extensive educational programs, publications, public relations activities, human resource efforts and member services. ISAE helps its members develop management skills that will benefit them personally as well as professionally. Pam Tolson, CAE, ISAE Executive Director states, “We hired G.M. Anderson because of their extensive association experience, their understanding of our goals, and their innovative approach in marketing this important seven month educational program.”
About G. M. Anderson
G. M. Anderson was founded in Springfield in 1986 by Patrick and Guy Anderson
as a full-service advertising and marketing agency. The agency has a significant
record of steady growth and has won numerous regional and national awards for
advertising creative, marketing, copy writing and public relations on behalf
of its clients. The agency represents numerous clients in many different industries
including the aviation trades, non-profit, union labor, Internet services, legal,
retail beverage, hospitality, public health and political campaign development
and consulting. Additional information on G. M. Anderson can be found at www.gmaaa.net.