Sit back, relax and read through some of our latest headlines.

Advertising Services: First published in the April edition of the Springfield Business Journal

April, 2008
Whether you're selling a tangible good or an intangible service, the driving force behind any marketing plan or advertising campaign is to increase sales.

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GM Anderson Wins Two Addy Awards

March, 2008
GM Anderson received two Addy Awards at the recent American Advertising Federation of Central Illinois annual event.

6th District IBEW taps GM Anderson to Promote National Plus 5 Program

February, 2007
GM Anderson has been chosen to further develop and promote the national Plus 5 Electrical Contractors program on behalf of the 6th District of IBEW, the International Brotherhood of Electrical Workers.

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The Value of Production: First published in the July edition of the Springfield Business Journal

July, 2007
In the marketing and advertising industry, production is a process that refers to development of a wide range of final pieces and can include corporate stationery or collateral, television and radio commercials.

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ISAE Selects GM Anderson to Brand and Launch Executive Education Program

June, 2007
GM Anderson has been chosen as the agency of record to develop and launch a brand identity and awareness campaign for the Illinois Society of Association Executives new executive education program.

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