Sit back, relax and read through some of our latest headlines.
| GM Anderson Partners with Digitall Designs, Inc.
March, 2009
GM Anderson (GMA) is pleased to announce a joint partnership with Springfield, Illinois web development firm, Digitall Designs, Inc.
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Pull-In the Reins or Pull-Out the Stops?
First published in the January, 2009 edition of the Springfield Business Journal
December, 2008
Double-digit unemployment. Multi-billion dollar federal bailouts. Markets reeling. Consumer spending at all time lows. Whew, might as well board up the store, sell the goat and go home.
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To Agency or Not To Agency.
First published in the August, 2008 edition of the Springfield Business Journal
July, 2008
I was driving to Chicago with an old college buddy of mine a few days ago when he asked me an unusual marketing question. "Do you think I need an ad agency, Pat?"
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Advertising Services: First
published in the April edition of the Springfield Business Journal
April, 2008
Whether you're selling a tangible good or an intangible service,
the driving force behind any marketing plan or advertising campaign
is to increase sales.
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| GM Anderson Wins Two Addy Awards
March, 2008
GM Anderson received two Addy Awards at the recent American Advertising
Federation of Central Illinois annual event. |
| 6th District IBEW taps GM Anderson
to Promote National Plus 5 Program
February, 2007
GM Anderson has been chosen to further develop and promote the national
Plus 5 Electrical Contractors program on behalf of the 6th District
of IBEW, the International Brotherhood of Electrical Workers.
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| The Value of Production: First published
in the July edition of the Springfield Business Journal
July, 2007
In the marketing and advertising industry, production is a process
that refers to development of a wide range of final pieces and can
include corporate stationery or collateral, television and radio
commercials.
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| ISAE Selects GM Anderson to Brand
and Launch Executive Education Program
June, 2007
GM Anderson has been chosen as the agency of record to develop and
launch a brand identity and awareness campaign for the Illinois
Society of Association Executives new executive education program.
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