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News

Sit back, relax and read through some of our latest headlines.

GM Anderson Partners with Digitall Designs, Inc.

March, 2009
GM Anderson (GMA) is pleased to announce a joint partnership with Springfield, Illinois web development firm, Digitall Designs, Inc.

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Pull-In the Reins or Pull-Out the Stops?
First published in the January, 2009 edition of the Springfield Business Journal

December, 2008
Double-digit unemployment. Multi-billion dollar federal bailouts. Markets reeling. Consumer spending at all time lows. Whew, might as well board up the store, sell the goat and go home.

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To Agency or Not To Agency.
First published in the August, 2008 edition of the Springfield Business Journal

July, 2008
I was driving to Chicago with an old college buddy of mine a few days ago when he asked me an unusual marketing question. "Do you think I need an ad agency, Pat?"

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Advertising Services: First published in the April edition of the Springfield Business Journal

April, 2008
Whether you're selling a tangible good or an intangible service, the driving force behind any marketing plan or advertising campaign is to increase sales.

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GM Anderson Wins Two Addy Awards

March, 2008
GM Anderson received two Addy Awards at the recent American Advertising Federation of Central Illinois annual event.

6th District IBEW taps GM Anderson to Promote National Plus 5 Program

February, 2007
GM Anderson has been chosen to further develop and promote the national Plus 5 Electrical Contractors program on behalf of the 6th District of IBEW, the International Brotherhood of Electrical Workers.

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The Value of Production: First published in the July edition of the Springfield Business Journal

July, 2007
In the marketing and advertising industry, production is a process that refers to development of a wide range of final pieces and can include corporate stationery or collateral, television and radio commercials.

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ISAE Selects GM Anderson to Brand and Launch Executive Education Program

June, 2007
GM Anderson has been chosen as the agency of record to develop and launch a brand identity and awareness campaign for the Illinois Society of Association Executives new executive education program.

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